Our profile


Everybody wants to be creatively different, yet people continually follow similar paths and processes as do their peers.

We believe that whilst leveraging on commonly held knowledge and processes gives one a start-up boost and helps avoid reinventing the wheel, at some point it becomes necessary to veer off the beaten path, if the desire is to transcend the norm and standard.

Man rarely discovers anything new on a well-trodden path.

We’ve gone Rogue, in the X Dimension in search of that next level difference. It’s form and concept is still to manifest.

We live each day in search of the unknown and unexpected; All the while trusting in a power much greater than our own as we seek advantageous solutions for our clients. Those of our number bear the mark RXD

Of the many buyers of creative services out there, very few have an understanding of what it is exactly that they buy and how or why it actually works or is intended to work. Fewer still have an understanding of the pricing; what it is they are billed for and why. This book by our Creative Director seeks to bridge that gap.
Click image to download sample

A Rogue Idea

In 2019 our dreams grew too big for the small cage we had so meticulously constructed for ourselves. We grew weary of walking the straight and narrow; Our little pond had become a little too shallow; We broke with the tradition of small minds and went Rogue in search of the unknown and unexpected. For it is out there, in the X Dimension on the fringes of sanity, the “No Man’s Land” of the exploring mind that creativity lies; coming to us, not by design, but, by way of divine award; a pleasant surprise for the inquisitive mind. Those of us who have crossed over bear the mark RXD

We aim to be one of the world’s leading and most effective Unified Creative Minds by 2025.

We see RogueXD as a living, unified creative mind, dedicated to developing highly effective creative marketing collateral, driven by values well beyond the tactics of advertising and design.

We shall continually develop and use creative intellect, experience and related skills to:

  • Develop, together with our clients, highly successful, sustainable & socially conscious brands
  • Build lasting & mutually beneficial relationships between our clients’ brands and society, leading to prosperity and improved quality of life on both ends of the relationship.
  • To apply Design Thinking methodologies to everything we do as we seek ways to do both old and new things differently and more effectively.

Get off the beaten track, chart a new path, innovate

Successful delivery in the various tasks required to fulfill our mission is expected to grow stockholder and stakeholder value and produce high returns on current and future investment for generations to come.


The RXD Creative Agency and Studio have been in existence since 2000. The Agency and Studio initially operated under Blue Apple Investments (Pvt) Ltd, before being moved to Blue Apple’s sister company, The Cranium Creative Laboratories (Pvt) Ltd and branded as B.A.D. We have over 25 years experience in the creative services industry. Initially the Creative Agency was set up as a one man, house call, independent creative consultancy. Services included backup support to advertising agencies; filling in temporary gaps and mopping up work overflow. This way the Creative Agency indirectly supplied services to a wide range of large corporates; designing Annual Reports; Financial Publications, Brochures, Adverts, Logos and various other marketing collateral.

[read_more id=”1″ more=”Read more” less=”Read less”] In response to a changing economic environment and growth of our own direct client base, the Agency transformed into a boutique creative agency and has operated this way to date. We believe it’s time to shift gears again and are making some changes in order to grow. Being the responsive and highly adaptable people we are, we are once again responding to current and anticipated shifts in both the economic environment and our clients’ demands.

To take charge of this transformation, we have put together a team of very creative, passionate, experienced consultants to form the core of the RogueXD strategic team. [/read_more]


We specialise in:

The scope of our work includes all forms of visual communications design and production intended for sharing through electronic, print and various other media as well as digital platforms.